![]() ![]() ![]() What are Lead Gen Ads on Facebook & How Do They Work?įacebook's Lead Gen Ads are a new type of ad that allow businesses to easily collect information about a user directly on Facebook without making them leave the app to go to a landing page or a form fill page on a different site. They look just like regular Facebook ads – but when a user taps on them, a form pops up that is already populated with their information (which is editable) – the user confirms their info, answers any question that was customized by the advertiser on the form and then hits submit. These ads will show up in newsfeeds a little differently on mobile, but here's what they look like on desktop: Facebook then stores the info provided in the Leads Data section under Publishing Tools on your Facebook page. What Businesses Should Use Lead Gen Ads & For What?Īll businesses could benefit from this type of ad – it just depends on how you use it. WEBBER FALLS OK FACEBOOK PROFESSIONALĪpplications, Pre-Orders, Sign-Ups – for Financial Services, E-Commerce/Retail, Professional Services.Inquiry/Interest Form – for Education, Professional Services, Financial Services.The common objective that could every business could use with Lead Gen ads is to collect email list opt-in’s. Contests – All businesses could use these ads to get people to enter to win and/or answer custom questions to win a contest.Registrations for Events – Entertainment, B2B’s, Conferences.Sign Ups for Deals, Coupons Offers – Retail/E-Commerce.
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